Proudly Presents:


October 27- 29 ::: MiAMI 

WORKSHOPS & HANDS-ON COURSES


DESIGN, MANAGE, & MARKET
A THRIVING OPTICAL

HANDS-ON WORKSHOP

In most optical and optometric offices, eyeglass sales typically produce 40–50 percent of total practice revenue and is the largest single source of revenue. When lens products and frame inventory is strategic, the optical can be a profit center. On the contrary, when there is no form of inventory management in place, some of the important choices required for success are not made consciously.

This workshop helps opticians, doctors and office managers evaluate the financial health of their optical and provides sales training, optical merchandising tactics, and strategic marketing tips proven to increase sales and team performance in your optical.

MOST IMPORTANT REASON FOR LENS CHOICE




WORKSHOP EDUCATION

The Seven Fundamentals of Merchandising

COPE-PM & ABO Approved

Speaker: Doug Martin

In this presentation attendees will learn the seven techniques used to create effective retail merchandising displays. Attendees will see a variety of photographs demonstrating how to make strong, compelling merchandising statements because you never get a second chance to make a first impression! Optical displays need to be compelling and interesting, yet simple and concise to stop the eye of the consumer. This presentation will teach you how to accomplish this skill and implement it in your practice.

Optical Budgeting and Frame Board Management

COPE-PM & ABO Approved

Speaker: Doug Martin

Creating and managing inventory is an ongoing process that all administrators, managers and opticians need to understand and embrace. Attendees will learn how to develop, implement and maintain a comprehensive frame board management system. Learn to think like a retailer. Learn how to use data to build an assortment plan based on the concept of “Good, Better, Best.” Learn to analyze your inventory so you know what vendors are productive to maximize your inventory turn and profitability.

Stop Selling and Help Your Patients Buy

COPE-PM & ABO Approved

Speaker: Samantha Toth, ABOC

Patients don’t like to be sold, but they love to buy! The motivation behind why patients buy eyewear and contact lenses is important to understand in order to recommend the best vision solutions without being “salesy.” Why should they purchase from you versus going online to a possible cheaper alternative? This course provides insight into why people buy, but also illustrates their purchasing fears that hold them back from premium eyewear lens options. Discussion will also include recommendation strategies designed to overcome patient purchasing fears and how to increase word-of-mouth testimonials about your practice.

How to Get the Most Out of Your Marketing

COPE-PM & ABO Approved

Speaker: Samantha Toth, ABOC

Owners and managers now have more choices than ever to market their businesses. From social media and online advertising with Google AdWords, Facebook, and Yelp, to community events and local publications, how can you be sure your marketing message is reaching the right people? When a patient is in the practice, is your staff properly trained on how talk about specific promotions or events. This course highlights the fundamentals of effective marketing and provides industry specific ideas and tools you can use to get the most out of your marketing.

Click here for speaker biographies.



LIVE ABO/NCLE Examination
Review Courses

October 28 & 29, 2017


POF, in conjunction with the National Federation of Opticianry Schools (NFOS), is pleased to offer ABO and NCLE live Exam Prep Courses. These live ABO/NCLE exam preps are 6 hours each and are conducted by full time Opticianry program instructors who will review the exam materials and assist you in your exam preparations. Instructors will answer your questions and help you prepare by studying appropriate materials in advance of your exam. Next live Exam Prep courses will be October 28 & 29 in Miami, Florida.

More Info

IMPORTANT NOTICE: POF and all other exam review courses can only be a part of a comprehensive study program. Successful exam candidates have used these POF exam review courses to answer questions and solidify knowledge gained by studying the recommended materials in advance of the reviews and exams. Both ABO & NCLE exams cover vast areas of knowledge from years of experience. We strongly recommend that you use this review course in conjunction with adequate individual study of quality review materials.  POF’s recommended study guides for both the ABO and NCLE exams are available on the POF Marketplace of this website.

Register Now




Hands-On Frame Fitting & Custom Adjustments

Workshop A: Friday, 2:00 - 4:00pm

Workshop B: Saturday, 8:00 - 10:00am


Every patient deserves a well-handcrafted, multi-dimensional, and personalized frame fitting in order to enhance comfort, stability, and their long-term wearability. Learn frame fitting techniques with instructional and direct hands-on experience in the assess­ment of eyewear while in-place and on the face of the patient with the application of handcrafted fitting skills. Workshops are presented by Jerry Campbell, 25+ year veteran of ophthalmic dispensing.

Plan to bring a few of your favorite hand tools to the session. You'll also learn about other tools that are available to assist you in the custom fitting of frames.

This workshop meets the Board of Opticianry requirement for all Apprentices to take a two hour Hands-On Frame Fitting course before becoming Florida licensed.

Register Online Now



Join your friends and the exhibitors that will be featuring the latest in eyewear & services on Saturday during lunch and happy hour.

Exhibits Open Saturday

11:45 am - 2:30 pm   Lunch
5:25 pm - 7:00 pm    Happy Hour

Exhibitors:

Click here for a list.

If you are interested in meeting new clients by exhibiting your company's products at this event click here to register online, or download and complete the  
2017 Display Table Agreement
 
and return it to POF.

Sponsorship Opportunities

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