Proudly Presents:

May  3-5, 2024 

Hilton St. Petersburg Bayfront

Welcome to Hilton St. Petersburg Bayfront in 2024

Online registration for West Coast Better Vision is closed.  You may register onsite beginning Friday at 10:00 am.  The first class begins Friday at noon.  Saturday and Sunday's onsite registration beings at 7:30 am with the first class beginning at 8:00 am.

Exciting news! POF's West Coast Better Vision is heading to Downtown St. Pete for the second half of the biennium. In the first year of each biennium, we'll return to the timeless Safety Harbor Resort and Spa.

Join us for over 20 hours of education and elevate your expertise, connect with industry leaders, and network with your colleagues. When you are ready to wind down a bit, be sure to join in the fun on Saturday evening at “Opticians After Dark” for some karaoke, food, scavenger hunt prizes, and camaraderie!

To ensure your stay is both convenient and cost-effective, POF secures a limited number of rooms at an exclusive group rate. The deadline to secure your special group rate is listed under each event, and availability if first-come, first-served. Once the block is sold out, this discounted rate will no longer be available.

Act promptly and reserve your room today!

West Coast Better Vision Conference Highlights

  • Variety of CE topics will be offered, giving you plenty of options
  • Hands On Frame Fitting & Adjusting Workshop
  • World Class education available at a World Class resort
  • Earn all 20 of Florida’s required hours of continuing education in one weekend
  • Lunch on Saturday is included with your full weekend or Saturday registration
  • Flexible day rates, you only pay for the days you plan to attend
  • POF’s optician friendly payment options
  • Your education dollars support your profession locally & nationally
  • Optical Trade Show. See it First in Florida!
  • POF has negotiated a special room conference rate to save you money

Register Now

Schedule at a Glance

Friday, May 3rd 

10:00 am Registration Desk Opens

12:00 pm CE Courses Start 

Saturday, May 4th 

7:30 am Registration Desk Opens

8:00 am CE Courses Start 

11:45 am Lunch & Trade Show

Once education ends on Saturday, please join us for Happy Hour in the Trade Show followed by Rock with the Doc and The Pupils 

Sunday, May 5th

7:30am Registration Desk Opens

8:00am CE Courses Start 

Register Now


POF’s goal is to provide you with the friendliest service possible and to treat you as the professional that you are. We accept all major credit cards & personal/company checks in advance & on-site.

POF is happy to offer an optician-friendly cancellation policy. If you need to cancel for any reason, POF will give you a 100% credit towards a future event, no explanation needed. Just send us a note confirming you cannot attend & we will credit your account after the event.

Special Accommodations: In accordance with ADA, if you have any special requirements that we need to accommodate? Please call 850-201-2622. Pre-registration and 7 days advance written notice is required.

Trade Show

Exhibits Open Saturday

11:45am - 1:30pm


5 - 7pm 

If you are interested in meeting new clients by exhibiting your company's products at this event click here to register online, or download and complete the  
2024 Display Table Agreement
and return it to POF.

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