Professional Opticians of Florida


For the past 30 years, the Professional Opticians of Florida have dedicated themselves to enhancing the competency of opticians, advancing the profession of opticianry, for the purpose of dispensing the best vision possible to the citizens of Florida.

POF State Office
1947 Greenwood Drive
Tallahassee, FL 32303
850:201.2622 Fax:201.2947
Toll Free 800:972.2698
Se Habla Español (9am - 4pm)

2015 Summer Edition of American Optician

has been completed and OAA and POF are very proud to present it to you


In this Edition, you will find articles on the following hot topics...

  • Refraction for Opticians
  • 2015 OptiCon Preview
  • What Makes a Great Optician?
  • The Skill You Need to Know: Social Listening
  • Free of Fee: Do You Charge for Taking a PD?
  • Can You Help Patients Avoid Digital Eye Strain?
  • Interview with Vision Council Executive Director, Mike Daley
  • 3D Printing Can Change Your Practice

The Opticians Association of America and Professional Opticians of Florida truly hopes that you will check out the publication. 

To view the magazine


November 2015


Have you ever stopped to think about what you were doing 10 years ago or maybe 20 years ago? What about where our profession was at that time? I recently spent some time reviewing some old documents, brochures and issues of the printed Focal Point (POF’s first publication) and WOW have we come a long way! In order to preserve our rich history, your association has started a historical committee charged with gathering important information and happenings of our profession and association. Yes some things and people have changed but your association’s focus has not. We still provide the best Continuing Education and continue the fight to protect and enhance your license. If YOU have something of historical significance or just a funny old picture to add to our collection, please send it to me. (we will make a copy if you want to keep the original).

On a more recent note, this year has been a most productive and beneficial one so far. The Refraction Course has finished the first class. Reviews are excellent from the Beta test group and their comments well received. The in-depth study on the optics of the refraction were very helpful to me just recently as I worked with a patient.  We have a good rapport with the Florida Society of Ophthalmology which, as it should be, is beneficial for us all. After attending Opticon in Nashville this month, I can say we are leading the country in the refraction course and in many other areas. Mark handed out some of the VISION EXPERT bumper stickers and ---- Opticians around the country were very excited to hear of our branding campaign.

Summer Showcase was a great success as usual with interesting speakers and wonderful Exhibitors. Our conferences would not be as exciting or fun without our Exhibitors so please thank them for their support and SUPPORT them! At this time I would like to thank our Board of Directors for their confidence in me by re-electing me as President. I promise to continue to work for this great association of great members.

Vision Preview is just around the corner, Nov. 6-8, 2015, and we are looking forward to a fantastic time at the beautiful Bonaventure Resort and Spa. If you haven’t made your reservation you better hurry as they sell out quickly. Some new and well respected educators will be presenting education there so don’t miss out! Visit  for details



David Couch
President, Professional Opticians of Florida
Alone we can do good, together we can accomplish the Greatest!
David Couch LDO Board Certified President, Professional Opticians of Florida 


The Beginning of POF: 
The Legacy of the Cards Family in Opticianry

The first Card's Opticians, Inc started on State Hwy 17-92 back in 1957. The proprietor was Harold G. Card Sr. who ran the business with the help of his wife, Dorothy. As this family business grew, and parking became a problem, Harold and Dorothy decided to move their store to downtown Winter Park. They decided to rent a place on Knowles Avenue in back of the Barnett Bank. To make a long story short, the bank decided to build drive-thru tellers, and Card's Opticians.Inc had to move to a new location on Knowles Avenue, across the street at 180 S. Knowles and that is where Card's Opticians still is today. Harold and Carol joined the Optical in 1965 and helped with the Business.

Harold became licensed 1963. He worked with his Mom and Dad from then on. Harold Sr. was instrumental in starting optician licensing in Florida. He along with many other Statewide opticians organized and went to Tallahassee to tell the legislature why this was necessary. Harold's father's number was 120. Harold's number is 377. The Card Family was all about licensing and later an Association was started by those same men who fought for licensing.

Read More on Cards & Florida Opticians

The Association started about 1956 and was called Florida Association of Dispensing Opticians and was run by a man named Al McFadden. He lived in Sarasota, but was instrumental in holding conventions with continuing education. By this time, Carol had joined Card's Opticians. Licensing was still important and Carol apprenticed under Harold G. Card Sr. In 1977, Carol became licensed. Her license is 1075 and she had been working for FADO and became president of the local chapter. This lasted quite a few years. During that time, Carol wrote the newsletter monthly. Harold III joined Card's Opticians in the late 1970s. Terri started to work for Card's Opticians in 1986 and ran the Orlando Card's Opticians. Hal took over laboratory work at Winter Park. Carol now was out front adjusting and selling frames. She also took to contact lens fitting and adjusting. All that Harold Sr. had taught her made this all possible. Harold Sr. passed away in 1985. He was missed by Harold, Carol, and Dorothy.

In about 1980, the Miami FADO was unhappy with the way Al McFadden was running FADO and decided they were going to quit the Association. The north part of the State wanted to keep FADO and so the fight began and a lot of hard feelings caused FADO to dissolve. In the middle of the state a few people including Carol got involved and decided to try to form an Association housed in Tallahassee as the location would be best for all of Florida. In 1982 Professional Opticians of Florida began.

Carol was still president of CFC. Harold Card Jr. served as Vice President of POF when it began. Carol ran for Secretary of POF in 1984 and was the secretary of the POF for a year. About that time a seat became available on the Board Of Opticianry. Carol was appointed by the Governor of Florida at the time. Carol served on the Board for 8 years and a little longer until the Governor replaced her position. From 1982, Card Family have been members of POF since the beginning.

Carol received Optician of the Year award from POF in 1982. "Opticianry has been our lives and we will always be grateful for all that has happened."

Winter Park Chamber of Commerce and The City of Winter Park honored all businesses that have been in Winter Park over a designated number of years (25 years, 35 years, 40 years, and 50+ years). One of the Honorees was Card's Opticians, Inc. with 58 years under their belts.





OAA Responds to 'The US News and World Report' Inaccurate Study and Article regarding Opticianry Licensure


Recently, an article ran on the US News and World Report's website based on Opticianry Licensure in the United States.   This article, "Bringing  the Effects of Occupational Licensing into Focus: Optician Licensing in the United States" LINK to original 'Working Paper' on the  Mercatus Center/George Mason website  that was written  by Anna Mills (George Mason University Graduate Student) and Edward J. Timmons (George Mason University Associate Professor) has the potential of placing the American Consumer at risk of eye health problems by advocating the elimination of opticianry licensure across the country. 

POF's Executive Director Mark Miller, brought this 'Working Paper' to the attention of OAA and other optical association leaders after discovering it on the web. Unfortunately, the flawed and inaccurate article has already been released and published. The Opticians Association of America(OAA) immediately sent a response to the US News and World Report refuting the findings of this very flawed and questionable study.

Read the OAA's response to Working Paper and Article


Governor Rick Scott Appoints Two to Board of Opticianry


TALLAHASSEE, Fla. – On March 5th,  Governor Rick Scott announced the appointment of Paul Wilford and the reappointment of John Girdler to the Board of Opticianry.

Wilford, 50, of Tallahassee, is an optician with the Tallahassee Eye Center. He succeeds Antonio Feroce and is appointed for a term beginning March 5, 2015, and ending October 31, 2017.

Girdler, 50, of Tallahassee, is an optician with Luxottica, Sears Optical. He is reappointed for a term beginning March 5, 2015, and ending October 31, 2018.

The appointments are subject to confirmation by the Florida Senate.


Great Online CE Hours Available Anytime at


You can earn up to five educational hours to renew your license online right now at with over 12 different CE hours available to choose from, there is something for everyone.
POF makes it easy for you, select the courses you want, read the course material online or take it with you, take the test when you want, you will get instant test results and your C.E. certificate is available to print immediately.

As Always online courses are FREE to POF Members and at a new lower price of $14.97 per hour for non members. Check out these great courses anytime that you want, they are always available - but not for such a low price.

NEWS Feed from Vision Monday

November 22nd
NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research, which gauges the attitudes about their business and their business outlook among independent eyecare professionals, shows that the overall optical business rat…
November 20th
NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research, which gauges the attitudes about their business and their business outlook among independent eyecare professionals, shows that the overall optical business rat…
October 30th
CORAL SPRINGS, Fla.—ABB Optical Group announced the winners of the second annual ABB Cares program.
November 24th
LAKELAND, Tenn.—The Opticians Association of America (OAA) is now accepting nominations for the 2016 State Leader of the Year award.


 Written Rx Looks Different in the Digital Age


Phones, televisions and even the written eyeglass Rx look different than they did just 10 years ago. While POF is not able to provide technical support for your smart phone or Wi-Fi connected flat screen, we can provide technical guidance on some of the questions you may have about the recent changes and developments that have affected written eyeglass and contact lens prescriptions.

Here are some frequently asked questions about the new look of the Rx;

Is it illegal to maintain in our files an eyeglass or contact lens Rx written on counterfeit proof pad that has the word VOID or ILLEGAL printed on it?

Can opticians maintain copies of filled eyeglass and contact lens prescriptions electronically in their office instead of the paper version?

Is a prescription that has been digitally signed by the prescriber when no written signature appears is that legally acceptable?

Read POF's responses to these questions on the changin Rx in the digital age.


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