Professional Opticians of Florida


For the past 30 years, the Professional Opticians of Florida have dedicated themselves to enhancing the competency of opticians, advancing the profession of opticianry, for the purpose of dispensing the best vision possible to the citizens of Florida.

POF State Office
1947 Greenwood Drive
Tallahassee, FL 32303
850:201.2622 Fax:201.2947
Toll Free 800:972.2698
Se Habla Español (9am - 4pm)

Summer Showcase 2016 a Huge Success in a New Location


Professional Opticians of Florida (POF) thanks you for joining us at the 2016 Summer Showcase in Daytona Beach.
We are proud to have brought together some of the top educational speakers in Opticianry, and that you have chosen POF as your preferred continuing education provider. 
We hope that you found Summer Showcase  to be all that you expected, and that you took the opportunity to make new friends, renew old acquaintances, and to have discussions and an exchange of experiences and ideas.



Fall 2016

  Wow! What a great event!  If you were at the Shores Resort and Spa at Summer Showcase in Daytona Beach you know what I mean. Being our first time at this location we were pleasantly surprised with beautiful spacious rooms, excellent food and fantastic views. Our guest speakers were outstanding as usual. There were several new exhibitors along with our loyal past exhibitors, as well. A huge thank you to them for their support! The comments that I heard from those attending were very positive. The fire pits looking on to the beach at night were a nice touch. Oh yes, I hear the s’mores were good too! Thank you, Shores Resort and Spa.

At Summer Showcase every year we hold our Annual Membership Meeting, where the new association Board of Directors and Officers are sworn in.Board Installation2016.jpg Let me introduce them to you.

Directors elected were:

  Sarah Barry - Palm Beach Chapter

  Raymond Castro - Miami Chapter

  Torri Martin - Gulf Coast Chapter

  Richard McCoy - Gulf Coast Chapter

  Yvonne Schloss - Manasota Chapter

  Wes Stuart - Central Florida/Orlando Chapter

  Marguerite Barthelemy - Future Optician

Officers elected were:IMG_2032.JPG

  David Couch, President - West Coast Chapter

  Jerry Campbell, Vice-President - Space Coast Chapter

  Atala Valdes, Treasurer - West Coast Chapter

  Bill Wells, Secretary - Pensacola Chapter

  Gloria Dodge, Past President - Space Coast Chapter

This year as president I was honored to give the President’s IMG_2039.JPGAward to the family of Doreen Solomon. Doreen was an extremely dedicated optician who gave of her time and energy to our Association and its members. It was truly a special moment for us all to have her son, mother, sister and brother-in-law there to receive this posthumous award, following Doreen’s passing in May.

We are very happy to announce that the Miami Chapter has a new Director by the name of Raymond Castro. Raymond is excited at having a chapter up and running again in that area. If you are interested in helping Raymond, please contact him at and also there will be 8 hrs. of CE on Sept. 11th, 2016. See Educational Events on this website for details.

Our final BIG event for this year will be Vision Preview at the beautiful Bonaventure in Weston, Fl . This is your last chance for great education at a great value. Register now and book the hotel ASAP.  It fills up fast so don’t wait!

Looking forward to seeing you all!


David Couch

David Couch, LDO ABOC NCLE

President, Professional Opticians of Florida 

Thank you to the Summer Showcase Exhibitors

ss logo.jpg

We would also like to extend a special thanks to the following exhibitors for their participation and support:
ABB Optical Group
represented by Ashley Delgado 
Carl Zeiss Vision 
represented by Nick Veliz and John Zimmerman
Dolabany Eyewear 
represented by Mark Dolabany
Eastern States Eyewear 
represented by Ron Hall
Essilor of America 
represented by Dee Galvin, Will Busick and Glenn Batteiger
Hoya Eye Vision 
represented by Jason Frank, Robert Burns and Tim Taylor
Inspecs USA Savile Row 
represented by Brookelyn Watson 
Liberty Sport 
represented by Scott Seiler
My Vision Express 
represented by Mike Gonzalez
National Vision Inc
represented by Gregg Robinson and Michele Martin
Pech Optican
represented by Rusty Lookabill
Prodesign Denmark
represented by John Arocha
Shamir Insight, Inc
represented by Chavi Langston 
Solution Reach
represented by Catherine Stark and Theresa Stewart
represented by Irene Burgdorf and Bev Early 
Stormin' Norman's Optical Supplies 
represented by Liza Fluke
US Optical 
Hank DelFavero
Vision-Ease Lens
represented by Cheri Guy
VSP Optics Group
represented by Fred Hagans
Walmart Vision Center
represented by EwuVonka Flournoy 

NEWS Feed from Vision Monday

July 19th
NEW YORK—The latest Optical Business Barometer (OBB) report from Jobson Optical Research, which gauges the business outlook among independent ECPs is now reported quarterly.
August 18th
NORWALK, Conn.—Attendees will have a free opportunity to engage and discuss relevant topics in a non-traditional, dynamic learning format with pop-up talks occurring at International Vision Expo—to be held in Las Vegas this September at the Sa…
June 30th
BOSTON—The Association of Schools and Colleges of Optometry (ASCO) bestowed several honors at its annual luncheon held here earlier this week during Optometry’s Meeting. Among these were the Lifetime Achievement Award to Dr. Morris Berman; the…


OAA Responds to 'The US News and World Report' Inaccurate Study and Article regarding Opticianry Licensure


Recently, an article ran on the US News and World Report's website based on Opticianry Licensure in the United States.   This article, "Bringing  the Effects of Occupational Licensing into Focus: Optician Licensing in the United States" LINK to original 'Working Paper' on the  Mercatus Center/George Mason website  that was written  by Anna Mills (George Mason University Graduate Student) and Edward J. Timmons (George Mason University Associate Professor) has the potential of placing the American Consumer at risk of eye health problems by advocating the elimination of opticianry licensure across the country. 

POF's Executive Director Mark Miller, brought this 'Working Paper' to the attention of OAA and other optical association leaders after discovering it on the web. Unfortunately, the flawed and inaccurate article has already been released and published. The Opticians Association of America(OAA) immediately sent a response to the US News and World Report refuting the findings of this very flawed and questionable study.

Read the OAA's response to Working Paper and Article


2016 Winter Edition of American Optician

has been completed and OAA and POF are very proud to present it to you

In this Edition, you will find articles on the following hot topics...

  • Are You Preparing for Retirement
  • Help Winter: Optician
  • OAA Ramps Up its Marketing

The Opticians Association of America and Professional Opticians of Florida truly hopes that you will check out the publication. 

To view the magazine



 Written Rx Looks Different in the Digital Age


Phones, televisions and even the written eyeglass Rx look different than they did just 10 years ago. While POF is not able to provide technical support for your smart phone or Wi-Fi connected flat screen, we can provide technical guidance on some of the questions you may have about the recent changes and developments that have affected written eyeglass and contact lens prescriptions.

Here are some frequently asked questions about the new look of the Rx;

Is it illegal to maintain in our files an eyeglass or contact lens Rx written on counterfeit proof pad that has the word VOID or ILLEGAL printed on it?

Can opticians maintain copies of filled eyeglass and contact lens prescriptions electronically in their office instead of the paper version?

Is a prescription that has been digitally signed by the prescriber when no written signature appears legally acceptable?

Read POF's responses to these questions on the changing Rx in the digital age.




Great Online CE Hours Available Anytime at


You can earn up to five educational hours to renew your license online right now at With over 12 different CE hours available to choose from, there is something for everyone.

POF makes it easy for you. Select the courses you want, read the course material online or take it with you, take the test when you want. You will get instant test results, and your C.E. certificate will be available to print immediately.

As Always online courses are FREE to POF Members and at a new lower price of $14.97 per hour for non members. Check out these great courses anytime that you want, they are always available - but not for such a low price.

Make online payments with confidence. See POF's privacy and security policy.