Professional Opticians of Florida


For the past 30 years, the Professional Opticians of Florida have dedicated themselves to enhancing the competency of opticians, advancing the profession of opticianry, for the purpose of dispensing the best vision possible to the citizens of Florida.

POF State Office
1947 Greenwood Drive
Tallahassee, FL 32303
850:201.2622 Fax:201.2947
Toll Free 800:972.2698
Se Habla Español (9am - 4pm)

Summer Showcase will be hosted in our NEW Daytona Beach Shores Location August 5-7, 2016

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Join your colleagues at the Shores Resort & Spa for another Professional Opticians of Florida exceptional education weekend. We have scheduled a full, education packed weekend for Opticians, Apprentice Opticians, and Student Opticians.

The Shores Resort & Spa in Daytona Beach is located in close proximity to Port Canaveral, and the Kennedy Space Center, and is only an hour away from Orlando. Located on the edge of one of the most beautiful strands of Daytona Beach - The Shores barrier island - The Shores Resort & Spa offers a distinctively different approach to your luxury hotel experience.


For reservations call (386) 767- 7350

The POF group rate is $139 per night*

*Resort fee waived



Spring 2016


As we cruise into the biennium, getting our C.E. hours is high on the priority list. But the question is when you attend an educational seminar, are you there just to get the hour, or...are you also looking to get up to date information and catch a few tips to improve your skill set? We, as members, can always count on our association to provide the best speakers to share their expertise with us.  So, thank you for choosing to belong to the best opticians association in the country. Yes, I am biased!

Truly, our association is looked upon with high regard around the nation. I have been asked while attending a national meeting, “How do you do it in Florida?” As an example, Professional Opticians of Florida ran the pilot for the Refraction for Opticians course. “How do you do it in Florida?”  PEOPLE is how we do it! People like Maggie Sayers and Caroline Miller, who developed that course and represented POF extremely well. Oh, yes, and let us not forget our excellent navigator Mark Miller, and the Past Presidents. We are a leader among the states and we are sharing ideas and successes with other state associations in order to make us all the best we can be. Are YOU one of those people? Our association is always looking for members to get involved, so just let us know, because every little bit helps.

As many of you know, the Vision Insurance legislation has passed and is now waiting for the Governor to sign it into law. This is great news and we all will be interested to see how it affects us. Only time will tell.

Read More of the President's Message

POF has organized a committee called Retrovision. This is a historical committee that is bringing together some of the great moments in Professional Opticians of Florida’s history. We have some wonderful pictures and documents dating back to the beginning of our Association. The committee will develop a traveling display to share the information at our state conferences. If you have any old pictures or documents that you would like to share, please send them to me at Also, if you would like to work on the committee let me know!

I just returned from Spring Spectacle in Ft. Walton Beach. This conference was amazing! A great time was had by all, but mostly by me! Everyone was so happy to be there and the energy was contagious. The feeling of camaraderie and desire to learn, by everyone, was ever-present. The panhandle was well represented by the attendees and they reconnected with friends and colleagues. Some outstanding people in the Pensacola area are helping to reorganize a chapter there. The Panama City and Ft. Walton area also gained support from some members offering to provide a little help.

The West Coast Better Vision Conference is just a couple of months away! Get registered early at our website and book your room early at the beautiful Safety Harbor Resort and Spa. We have national speakers coming in from all over the country that plan on providing us with informative and interesting topics. Also, there are several new exhibitors planning to be with us.

Looking forward to seeing you there!


David Couch

David Couch, LDO Board Certified
President, Professional Opticians of Florida

“ What you do today
can improve
all your tomorrows.”

- Ralph Marston

NEWS Feed from Vision Monday

May 26th
NEW YORK—The latest Optical Business Barometer report from Jobson Optical Research, which gauges the attitudes about their business and their business outlook among independent ECPs is now reported quarterly.
May 5th
SEATTLE—Noted vision researcher Dean Bok, PhD. of UCLA has been awarded the 2016 Helen Keller Prize for Vision Research.
May 26th
NEW YORK—Jobson Optical Research’s latest report, the 2016 Children’s Eyewear MarketPulse, explores the children's optical industry and outlines consumer buying patterns for distinct age categories within the Infants, Kids, Tweens & …


OAA Responds to 'The US News and World Report' Inaccurate Study and Article regarding Opticianry Licensure


Recently, an article ran on the US News and World Report's website based on Opticianry Licensure in the United States.   This article, "Bringing  the Effects of Occupational Licensing into Focus: Optician Licensing in the United States" LINK to original 'Working Paper' on the  Mercatus Center/George Mason website  that was written  by Anna Mills (George Mason University Graduate Student) and Edward J. Timmons (George Mason University Associate Professor) has the potential of placing the American Consumer at risk of eye health problems by advocating the elimination of opticianry licensure across the country. 

POF's Executive Director Mark Miller, brought this 'Working Paper' to the attention of OAA and other optical association leaders after discovering it on the web. Unfortunately, the flawed and inaccurate article has already been released and published. The Opticians Association of America(OAA) immediately sent a response to the US News and World Report refuting the findings of this very flawed and questionable study.

Read the OAA's response to Working Paper and Article


2016 Winter Edition of American Optician

has been completed and OAA and POF are very proud to present it to you

In this Edition, you will find articles on the following hot topics...

  • Are You Preparing for Retirement
  • Help Winter: Optician
  • OAA Ramps Up its Marketing

The Opticians Association of America and Professional Opticians of Florida truly hopes that you will check out the publication. 

To view the magazine




 Written Rx Looks Different in the Digital Age


Phones, televisions and even the written eyeglass Rx look different than they did just 10 years ago. While POF is not able to provide technical support for your smart phone or Wi-Fi connected flat screen, we can provide technical guidance on some of the questions you may have about the recent changes and developments that have affected written eyeglass and contact lens prescriptions.

Here are some frequently asked questions about the new look of the Rx;

Is it illegal to maintain in our files an eyeglass or contact lens Rx written on counterfeit proof pad that has the word VOID or ILLEGAL printed on it?

Can opticians maintain copies of filled eyeglass and contact lens prescriptions electronically in their office instead of the paper version?

Is a prescription that has been digitally signed by the prescriber when no written signature appears legally acceptable?

Read POF's responses to these questions on the changing Rx in the digital age.




Great Online CE Hours Available Anytime at


You can earn up to five educational hours to renew your license online right now at With over 12 different CE hours available to choose from, there is something for everyone.

POF makes it easy for you. Select the courses you want, read the course material online or take it with you, take the test when you want. You will get instant test results, and your C.E. certificate will be available to print immediately.

As Always online courses are FREE to POF Members and at a new lower price of $14.97 per hour for non members. Check out these great courses anytime that you want, they are always available - but not for such a low price.

Make online payments with confidence. See POF's privacy and security policy.