Summer Showcase 2017
August 4-6, | The Shores Resort & Spa on Daytona Shores Beach
Professional Opticians of Florida admiringly thanks our Summer Showcase 2017 speakers for sharing their time, talent and valued knowledge with us.
Alessandro Baronti, ABO, COPE, Vice President of Industry Relations & Education North American Market, Luxottica Wholesale NA
Carole Bratteig, LDO, Unity Brand Business Consultant - Florida, VSP Optics Group
Mile Brujic, OD, Premier Vision Group
Jerry Campbell, LDO, Vice President, Professional Opticians of Florida
David Couch, LDO, President, Professional Opticians of Florida
Mark Dolabany, CEO, Dolabany Eyewear, Inc.
Bill Markham, Associate Director, Technical Marketing, Essilor of America
Doug Martin, Eyecare Practice Management Specialist, Sponsored by Hoya Vision and Transitions
Mark A. Miller, CMP, Executive Director, Professional Opticians of Florida
Laurie Pierce, LDO, ABOM, Opticianry Program Instructor, Hillsborough Community College, Sponsored by Shamir USA
Samantha Toth, ABOC, Marketing Rockstar, Innereactive Media, Sponsored by Hoya Vision and Transitions
Phernell C. Walker, ABOM, President, Pure Optics, Sponsored by Essilor of America
John Zimmerman, ABOC, Business Development Representative, Carl Zeiss Vision-Florida
Optical Owners & Managers Training
The lure of retail stores is nothing new to Doug Martin. Doug has over 35 years of merchandising and management experience, with 18 years in the retail industry. Doug started his career on the loading docks at Neiman Marcus and worked his way up to managing stores for this high-end luxury retailer. He has also worked for I. Magnin and finished his retail career with Macy's, where he had responsibility for 18 stores in five different states. Doug perfected his skills in merchandising, marketing, selling, and inventory management while in the retail industry.
In 1999, Doug entered the optical industry where he served as President of a two office, five doctor practice. He developed that practice into a market leader with 16 locations and 25 doctors over the next ten years.
Doug joined PECAA in 2012 as the Director of Membership. He helped PECAA expand its membership into new markets by working with existing members, regional leaders, and vendor partners to identify new opportunities.
Doug also developed an optical workshop and since that time, has helped independent practices both domestically and internationally to improve the “look” and “financial performance” of their optical boutiques.
Most recently, Doug updated his workshop and partnered with Samantha Toth at Innereactive. Working together, their unique backgrounds and complementary skills result in a training workshop you and your staff don’t want to miss.
Samantha Toth, ABOC
Samantha is a professional speaker and marketing consultant for Innereactive Media, located in Grand Rapids, Michigan. She grew up in an optical practice with multiple family members in the industry. An ABO certified optician herself, Samantha worked as a dispensing optician for eight years, as well as managed an independent optometric practice. During this time, she realized there were very few people, or marketing companies, that understood the unique marketing needs of the optical industry.
With a strong passion for marketing and design, Samantha pursued and completed her bachelor’s degree at Michigan State University. In 2003, she started Innereactive Media, a full service marketing company that specializes in the optical industry. In 2009, Samantha’s company launched Innexus®, an all-in-one, don’t-do-it-yourself website, social media, and marketing solution. Designed by certified eye care professionals with extensive experience in optometry and ophthalmology, three programs help eye care professionals generate new patients online, stay connected on social media, and reactivate patients with unlimited email, text, and voice calls.
Samantha is an ABO, NCLE, AOA, and COPE approved speaker and she lectures across the country teaching optometrists and opticians best practices for marketing their practices. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and in 2016 her company won the Michigan 50 Companies to Watch award. Since 2003, she and her company have helped laboratories, frame and lens manufacturers, and eye care practices across the country reach their full sales and marketing potential.
Join your friends and the exhibitors that will be featuring the latest in eyewear & services on Saturday during lunch and happy hour.
Exhibits Open Saturday
11:45 am - 1:30 pm Lunch
and return it to POF.